End of Module Evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?

I have once again developed my screenprinting skills and have applied them too three of my briefs to produce a good outcome. I have also started to think about effective ways to create positive outcomes for my work. Instead of just screenprinting I have effectively thought about it and mixed digital with screenprint which has produced some good outcomes that I am pleased with.

2. What approaches to/methods of research have you developed and how have they informed your design development process?

I have been on two visits down to London, I have emailed and interviewed five designers that use screenprint as the predominant medium and I have picked up leaflets, stocks etc. I always keep a large bookmark of designers and agency's that I love. These all inform my work all the time and they will forever. I think looking at contemporary practice all the time does help and does inform peoples designs.

3. What strengths can you identify in your work and how have/will you capitalize on these?

I have learned that organization and a system for working helps and during the last two briefs I used these systems and organizations and they were easily the most productive briefs that I completed. Everything from start to finish worked and the crits we had just helped push them along a bit more.

So the way I structure and organize my briefs in future will follow the same pattern so I can get the most done and the best results in the best amount of time.

4. What weaknesses can you identify in your work and how will you address these more fully?

Research is a big hole in my work. I can never seem to get enough meaningful research i.e. visits, interviews etc. Looking at contemporary designers and agencys is my main body of research and although it is massively informative and helpful, it isn’t sold enough as going out there and capitalizing on people as I so easily can.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

• Be more thorough in my use of medium choice

• Identify areas where effective outcome was produced

• In-depth research

• Generate more ideas

• Develop solutions further

6.How would you grade yourself on the following areas:

(please indicate using an ‘x’)

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance - 4

Punctuality - 4

Motivation - 5

Commitment - 4

Quantity of work produced - 4

Quality of work produced - 4

Contribution to the group - 4

Actionaid in Context

Aswell as the pack that are given out with the posters in, this is just a little something that would advertise the campaign to give a fiver a month. It would catch peoples eyes in places like this and would also be given out and posted to everyone.

Art of Music Context

This is part of the exhibition where the posters would idealy be exhibited. The packs would also be sold off to people including the posters that they have seen at the show.

Bollocks to Poverty pack

I made the pack for Bollocks to Poverty! I used a 7" vinyl sleeve again, but cut it down to size so that my posters can fit into it. The posters are a little smaller than A3. I had to open it up and construct it myself which gave it a little rougher edge than usual, but it looks really good an Im pleased with the outcome. The stock is perfect for a charity breif because it is 100% recycled and pulped. So that is wy I chose it.

I tried to find a different way to print onto the front instead of screenprint, partly because of time and partly because I wanted to try someting different. I basically created an outline and got the die cutter to cut out a Bollocks to Poverty! logo. Then I had the pain-steaking task of pulling out the letters and putting on masking tape to pull it off and out it back on evenly. I had to make the masking tape tacky by sticking it to my arm a few times so that it wouldn't fully stick to the sticker.

All in all I am very happy with the outcome and it looks a hell of a lot better not on a camera phone.

Bollocks to Poverty Ideas

These are two more ideas that I played with. Not many people got the fact that the banner was to show a support and a security for the countries that actionaid support. So I tried it with a silhouette but it just looked awful. I also tried using some of the images from the actionaid pack. The whole idea of y brief is that it doesn't make people feel guilty for not giving to charity. So the idea of using a big photo of someone less off is a stupid one.

I forgot to point something out:

ACTIONAID CHANGED THE BRIEF AND ITS MANDATORIES HALFWAY THROUGH ME COMPLETING THE BRIEF. IT IS ASKING FOR NEW FONTS, PHOTO'S AND COLOURS SO I AM GOING TO COMPLETE IT MY WAY AND SUBMIT IT TO YCN FOR THE COMPETITION.

Bollocks to Poverty - Poster 3

After my crit, I was told that three lines is better than one, so I have eliminated one line and put a 5 and £ sign in it. The banner is supposed to represent a kind of security for the country that is being given charity too. It is also a kind of fly the flag motif if that makes any sense.

I tried an idea where a little country icon (Africa) is being wrapped around by the banner, but it did not work. Pics of that after the jump.

The Art of Music - Sleeves

I tried screen printing the sleeves for that brief. I realsed once I printed them that the small detail at the bottom was a bit too small, so I am going to enlarge them and re-print all three.

This has made me realize that small detail is real hard to get perfect when screen printing.

Bollocks to Poverty - Packaging and Stickers 2

This is the new Bollocks to Poverty! logo. It now says bollocks three times so that the banner works better and it is a little more in your face. If I got it through the post I would definitely look at it or open it. So hopefully other people would to.

Bollocks to Poverty - Packaging and Stickers

Incorporating the same style from before these are the stickers for the pack and the front of the pack itself. In the detail I have put the actionaid logo. The coloured stickers represent the colours of the stock but there will also be a black one.

I like the split in the word and cant think of a way to fix it. It will be to small to drop a line so I may ha don't ve to think of a more words for the statement. Maybe repeating Bollocks a couple of times to really drive it in to the consumer.

The package will be one colour screen printed on a 100% recycled, pulped brown package. This is due to the ethical values of the company.

Bollocks to Poverty - Poster 2

These are the posters that have come from the initial computer layouts. They are big, bold one colour banners that will be printed on coloured stock. As it is a charity a one colour print is probably the best thing to do apart from web based.

The detail is a lot nicer than before, still having the map logo's but having the writing as well.

Ideally I would like to screen print it but with time and stuff I may not do. It seems ethically the best way to print as its all for charity and going to be one colour anyway.

We'll see...

Bollocks to Poverty - Poster 1

These are the original layouts for the fold out poster. These were derived from my design sheets. They are plain but I do like them. The detail is a bit boring, but it shows the three places that Actionaid support.

Vinyl Cover

These are the promo packs. They are 7" vinyl sleeves. The poster fits perfect three times into the pack. And all the other things fit in normally.

The nets work perfect, it will be hard to put card through the printers and card is ultimately what I want. So I have to maybe think that I can go and buy some vinyl sleeves from Crash Records and screenprint one colour onto the front.

Venue Cards

These are the Venue info cards. I chose to put some text about the venue on the cards and some text about the history of the venue. I chose the venues carefully for the artists chosen. If they have history in the venue and if they suit the style of music traditionally played their.

A6 format on pulped of white card.

AOM - Quote Cards

These are all of the quote cards put together ready for print. Its the same basic layout at the posters, but the shapes change. I chose to put a quote on because Its a nice format to read when they're so small.

I put a few quotes on the first cards, they're the first ones i printed, once I had printed them it made much more sense just to put on quote on and once again its a lot more readable on such a small format.  

The Art of Music

This is the final font chosen. Steelfish Bold. I picked it because its long to fill up the white space a bit and its bold and striking, its easy to make out from a distance. The detail is what the concert is all about and where it is held. I chose this to be small so that the initial reaction from the title draws you into the text.

These will be digitally printed onto a think, foldable stock that doesnt crack. The poster itself is a little smaller than A2, it folds into 3rds to fit into a 7" vinyl sleeve.

Art of Music - Final Attempts Fonts

Bebas

Alt Haas Grotesk

These are the final attempts for the posters and the bands. Jimi Hendrix and Bob Dylan, Band of Horses and Neil Young and BB King and Pink Floyd.

These are the first two fonts tried out on the posters, but again, the quote cards, venure leaflets and promo packs will follow.

Overall I am pleased with the designs, I think the type and the white space compliments the little detail at the bottom and the content is eye catching and makes you read that detail.